Redesigning LP for Better Performance
About
Alymente is an employee benefits company where employers can provide all their offered benefits on a single card, including food, health, gym, and mobility.
I worked as a freelancer on this project to develop the landing page.
company: Alymente | data: Dec 2025 - Jan 2026 | tools: figma and webflow | team: Marketing and Sales
The challenge
Alymente identified some pain points where the old landing page was underperforming.
One of the reasons was the lack of brand identity, and the text wasn’t clear about who the target audience was.
The landing page is aimed at HR professionals to help them understand the best benefits for their company.
Design Process
Discovery & Competitive Analysis
I started the project by analyzing competitors and conducting benchmarking to understand industry patterns, user expectations, and visual trends. This step helped identify opportunities to differentiate Alymente while staying aligned with familiar user experiences.
Design Process
Brand Understanding & Visual Consistency
In parallel, I explored Alymente’s visual identity to ensure the website reflected the brand consistently. I noticed that rectangular shapes are a recurring visual element, so I used them intentionally as a core design component to strengthen brand recognition and visual coherence.
Design Process
Design Decisions & Interaction
To enhance user engagement, I introduced subtle animations in the section featuring partner brands. Since these partnerships are a key strength of the company, the interactions were designed to draw attention without overwhelming the user experience
Design Process
Results & Impact
The landing page delivery was aligned with the company’s business goals and project requirements. The solution was validated in Figma to ensure usability, consistency, and stakeholder alignment before moving into development.
I then implemented the final design in Webflow, maintaining design fidelity and responsiveness.
Additionally, I was responsible for creating the product mockups used on the landing page, ensuring the visual representation of the brand supported the new landing page experience.
Expected Performance & Success Metrics
Based on industry benchmarks, optimized landing pages can achieve conversion rates between 5–10%.
The redesign focused on improving clarity, visual hierarchy, and brand presence to support similar performance outcomes.
