Designing a Simple
and Intuitive Investment Experience
About.
Fisher is an investment company in Brazil and had the great pleasure of creating its new investment app.
The app was designed for those who want to invest and share their opinion with the Fisher Community.
Company: Fisher | Data: Jan 2022 - Jul 2022 | Tools: Figma
The challenge
The big challenge is to create an application where it stands out in the great competition of the financial market in Brazil, the journeys need to be clear and objective to be able to show that investing can be simple and fast.
Understand
Strategy
The strategy was to break down the main user journeys into modules—for example, account creation and login (Module 1), and the first portfolio setup and investor profile creation (Module 2).
This modular approach accelerated delivery timelines and allowed us to focus more effectively on understanding the specific business rules for each journey.
In parallel, I developed a design library aligned with the company’s branding to ensure consistency across modules
